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WMSDR a professional resource firm focused on developing business relationships and partnerships for the  plumbing, hardware & architectural décor industry. Established in 2004, WMSDR provides vital resource services to the northern California, northern Nevada, Oregon & Washington markets. WMSDR merge brands with NDS Company, a premier representative agency in the Northwest territory for over 30 years. 

  • WMSDR is focused on working with a selection of complementary manufacturers that cater their products, services & image to the design & specification community and clientele they serve. 

  • With over 30+ years experience (55+ Combined), WMSDR has the industry expertise to forge strong relationships between manufacturer & dealers vital in creating a equally successful business partnership. 

  • WMSDR Strives to continually develop a strong awareness of itself and it's manufacturers throughout the design & specification community serving the residential, hospitality, retail & multiple unit projects. 

  • WMSDR is an active charter member of the Decorative Plumbing & Hardware Association.


Jerry Williams
Beginning is 1988, Jerry started his career in the kitchen & bath industry working for one of the countries largest plumbing wholesale companies of that time. Promoted to manage a start up showroom in 1991, he honed his sales & management skills, developing this location into the most profitable showroom in the region. In 1999 Jerry ventured into the manufacturers representative segment of the industry, eventually joining a partnerships to create a new agency for the Northern CA & NV markets. In 2004 Jerry established WMS Decorative Resource with his wife Kristen Williams.

Kristen Williams
Kristen began her career in the kitchen & Bath industry as an office manager and retail account manager for a successful representative firm in 2002. Together with Jerry, established WMS Decorative Resource in 2004. Today Kristen manages all inside office responsibilities for WMS.


Neal Dykeman

Neal began his career in the decorative plumbing and hardware industry in 1976 working in decorative showrooms for 10+ years. He spent several years working directly with a hardware manufacturer as territory manager for the northwest. NDS Company was established in 1990 as a premier decorative plumbing and hardware representative agency for the northwest market.  

Jeff Gagnon
Jeff joined the WMS team in 2015 with 8+ years experience as a territory manager for the Decorative Plumbing and Hardware Industry.  ​He has extensive luxury product expertise and is the trade account manager for all territories, focusing on expanding brand specification in the trade community. 

Jeff Bradley

Jeff joined the WMSDR/NDS team in 2021 with 20+ years’ experience in the building industry. He spent most of his career running a successful building supplies distributor and showroom. Most recently in charge of developing the trade side of this business, he developed strong relationships with his clientele and a strong skill set in account management & outside sales.

Molly Rowland

Molly joined the WMSDR team in 2021 as inside sales manager. After graduating from the Art Institute of SF, she was a design assistant for an Interior design firm in the bay area for 2 years before before venturing into the the kitchen & bath industry where she gained 7+  years experience in a kitchen & bath showroom in the San Francisco bay area.

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