WMSDR a professional resource firm focused on developing business relationships and partnerships for the

 plumbing, hardware & architectural decor industry. Established in 2004, WMSDR provides a vital resource services to the northern California, northern Nevada, Oregon & Washington markets.

  • WMSDR is focused on working with a selection of complimenting manufacturers that cater their products, services & image to the design & specification community and clientele they serve. 
  • With over 30+ years experience (55+ Combined), WMSDR has the industry expertise to forge strong relationships between manufacturer & dealers vital in creating a equally successful business partnership. 
  • WMSDR Strives to continually develop a strong awareness of itself and it's manufacturers throughout the design & specification community serving the residential, hospitality, retail & multiple unit projects. 
  • WMSDR is an active charter member of the Decorative Plumbing & Hardware Association and our president is currently serving our industry and the associations as a member of the Board of Directors & Executive Committee.

TEAM INFO

Jerry Williams
Beginning is 1988, Jerry started his career in the kitchen & bath industry working for one of the countries largest plumbing wholesale companies of that time. Promoted to manage a start up showroom in 1991, he honed his sales & management skills, developing this location into the most profitable showroom in the region. In 1999 Jerry ventured into the manufacturers representative segment of the industry, eventually joining a partnerships to create a new agency for the Northern CA & NV markets. In 2004 Jerry established WMS Decorative Resource with his wife Kristen Williams.


Kristen Williams
Kristen began her career in the kitchen & Bath industry as an office manager and retail account manager for a successful representative firm in 2002. Together with Jerry, established WMS Decorative Resource in 2004. Today Kristen manages all inside office responsibilities for WMS.

Kelli Gagnon
Kelli has 17 years experience in the Kitchen & Bath industry. Spending 11 years as a sales associate for leading kitchen & Bath dealers in the San Francisco bay area. Kelli has spent the last 7 years of her career as a territory manager for decorative plumbing & hardware agencies in northern California. Kelli joined the WMS team in November 2010 as account manager for the San Francisco bay area, North Bay & Coastal regions.

Jeff Gagnon
Jeff joined the WMS team in 2015 with 8+ years experience as a territory manager for the Decorative Plumbing and Hardware Industry.  ​He has extensive luxury product expertise and dealer relationships and is the account manager for the East San Francisco Bay area, Valley-Foothills and Northern Nevada Regions.